How Much Does Digital Marketing Cost? Use Our ROI Calculator to Find Out

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In today’s competitive online landscape, investing in digital marketing is crucial for business growth. But how much should you budget for services like SEO, PPC, social media ads, and email marketing? Our Digital Marketing ROI & Cost Calculator helps you estimate your potential investment and the return you can expect.

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What is Digital Marketing ROI?

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Digital marketing return on investment (ROI) measures how much revenue your business generates from online marketing efforts compared to the amount you spend. A well-structured strategy ensures your budget is allocated efficiently, maximising profitability.

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Why Use a Digital Marketing Cost Calculator?

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Understanding the costs of digital marketing can be overwhelming, especially with different pricing models for SEO, PPC, and social media advertising. Our calculator helps you:
✔ Estimate monthly marketing costs based on your business size and goals
✔ Compare potential ROI from different channels (SEO, PPC, social media)
✔ Determine the best budget allocation for maximum results
✔ Make data-driven decisions to improve marketing efficiency

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Breakdown of Digital Marketing Costs​

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1. SEO (Search Engine Optimisation)

• Monthly cost: £500 – £3,000+ (depending on competition & services)

• ROI timeline: 3-6 months for initial results

• Benefits: Long-term organic traffic growth & higher search rankings

2. PPC (Pay-Per-Click Advertising, e.g., Google Ads)

• Cost per click (CPC): £0.50 – £5+ (varies by industry & competition)

• Monthly ad spend: £500 – £10,000+

• Benefits: Instant visibility, highly targeted traffic, and measurable ROI

3. Social Media Advertising (Facebook, Instagram, LinkedIn Ads)

• Monthly ad spend: £300 – £5,000+

• Average cost per lead: £2 – £15+

• Benefits: Brand awareness, customer engagement & lead generation

4. Email Marketing

• Cost per campaign: £50 – £500+ (depending on email list size & automation)

• Benefits: High ROI, direct customer engagement & nurturing leads

5. Website Design

• Cost for basic website: £500 - £850

• Benefits: Professional place to store all services and showcase previous work

6. Social Media Management

• Monthly Cost: £350 - £750 (depending on how many platforms being managed)

• Benefits: High quality content that improves brand presence 

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How to Calculate Digital Marketing ROI

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To calculate ROI, use the formula:

ROI = (Revenue from marketing - Marketing cost) ÷ Marketing cost × 100

Example: If you spend £2,000 on PPC ads and generate £10,000 in sales, your ROI is:

(£10,000 - £2,000) ÷ £2,000 × 100 = 400% ROI

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Try Our Digital Marketing ROI Calculator Today!

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Want to know how much your business should invest in marketing? Use our free Digital Marketing Cost & ROI Calculator to get a personalised estimate based on your budget, industry, and goals.

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✅ Get instant cost breakdowns
✅ Estimate potential ROI for different channels
✅ Make smarter marketing decisions