SJC Plumbing

Company Overview:

SJC Plumbing, Heating & Gas is a Salisbury-based plumbing company specialising in plumbing, heating, and gas services for residential and commercial clients. They wanted to expand their reach and secure more work in surrounding towns but faced challenges due to a lack of local connections.

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The Challenge:

SJC Plumbing, Heating & Gas needed to attract clients from neighbouring towns to grow their business but struggled to generate leads in these areas. Their existing website lacked the SEO optimisation required to improve visibility and attract potential customers in nearby locations.

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The Approach:

Blackbird Marketing partnered with SJC Plumbing, Heating & Gas to develop and implement a strategy to increase local leads:

• Local SEO Optimisation: Conducted in-depth keyword research and optimised their website to target high-value local search terms, ensuring visibility in nearby towns.

• Location-Specific Content: Added targeted landing pages and location-focused content to appeal to customers in surrounding areas.

• Website Performance Improvements: Enhanced site speed and user experience to ensure smooth navigation, improving both rankings and user engagement.

• Analytics Tracking: Set up tools to monitor traffic, measure the effectiveness of campaigns, and continuously refine the strategy.

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The Results:

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• Significant improvement in search engine rankings for local keywords, leading to increased visibility in neighbouring towns.

• A 45% increase in website leads within the first three months of optimisation.

• A steady flow of enquiries from surrounding areas, enabling SJC Plumbing, Heating & Gas to expand their client base.

• A stronger digital presence that positions them as a trusted provider across Salisbury and beyond.

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Next Steps:

Following the success of the SEO optimisation, SJC Plumbing, Heating & Gas is working with Blackbird Marketing on additional strategies to boost their online presence, including paid advertising campaigns and email marketing to nurture new leads.