SL Plumbing

Web Design for Plumbing Company

SJC PLUMBING

Project Overview

Company Overview:

SL Plumbing is a Crawley-based plumbing company specialising in expert kitchen and bathroom plumbing services, water system installations, and general plumbing repairs. They aimed to expand their reach and attract more clients from surrounding areas but faced challenges due to limited online visibility.

The Challenge:

SL Plumbing needed to generate more leads from nearby towns to grow their business but struggled with low search engine rankings. Their existing website lacked effective SEO optimisation, making it difficult for potential customers in surrounding areas to find their services.

The Approach:

Blackbird Marketing partnered with SL Plumbing to create a targeted strategy to increase local leads:

✅ Local SEO Optimisation: Conducted in-depth keyword research and optimised their website to target high-intent local search terms, ensuring higher visibility in Crawley and nearby towns.

✅ Location-Specific Content: Added dedicated service pages and geo-targeted content to attract customers searching for plumbing services in surrounding areas.

✅ Website Performance Improvements: Enhanced site speed, mobile responsiveness, and user experience to increase engagement and conversion rates.

✅ Analytics & Tracking: Implemented tools to monitor traffic, track lead generation, and continuously refine the strategy for maximum impact.

The Results:

📈 Higher Google rankings for key local search terms, leading to increased visibility in Crawley and nearby areas.

🚀 47% increase in website leads within the first three months of SEO optimisation.

📞 More inquiries from surrounding towns, allowing SL Plumbing to expand their customer base.

🏆 A stronger digital presence, positioning SL Plumbing as a trusted provider for expert plumbing services in Crawley and beyond.

Next Steps:

Following the success of their SEO campaign, SL Plumbing is now working with Blackbird Marketing on paid advertising campaigns and email marketing to generate even more leads and nurture long-term customer relationships.