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Hertfordshire web design services

Landscaping Website Case Study – Web Design for Gardening & Outdoor Services

Green Grid Gardening: Growing a Professional Digital Presence for a Modern Landscaping Company

About the Client

Client: Green Grid Gardening


Industry: Landscaping & Gardening Services

Green Grid Gardening is a full-service gardening and landscaping company based in the UK, offering everything from regular maintenance to full garden transformations. Known for their sustainability-focused approach and exceptional customer service, they partnered with us to design a modern website that would attract local clients, showcase their beautiful work, and generate more consistent enquiries online.

The Opportunity

Despite their strong reputation in the field, Green Grid Gardening lacked an online platform that reflected their brand quality and allowed potential customers to explore their services.

  • No professional website to showcase past work or clearly explain their service offerings.

  • Low visibility in local search for gardening and landscaping services.

  • No system in place to capture and convert visitors into enquiries.

To support their growth and stand out in a competitive local market, they needed a polished, mobile-friendly website designed to generate trust and leads.

The key challenges included:

We worked closely with Green Grid Gardening to deliver a fresh, visually appealing website designed to convert local browsers into customers.

Solution

  • Nature-Inspired Design: A clean, modern layout with natural colour tones and plant imagery to reflect the company’s eco-conscious values.

  • Service Pages: Clear breakdowns of core offerings like garden design, soft landscaping, planting schemes, lawn care, and maintenance services.

  • Visual Portfolio: Showcasing past projects through high-quality images and descriptions to demonstrate the transformation and design quality.

  • Optimised CTAs: Prominent calls-to-action and easy-to-use contact forms across the site to encourage visitors to book consultations or request quotes.

  • SEO for Local Discovery: Keyword optimisation targeting terms like “landscapers near me” and “garden maintenance [location]” to boost visibility.

Key Solutions included:

The launch of the new Green Grid Gardening website led to immediate improvements in digital performance:

  • Boost in Local Enquiries: The site now attracts a steady stream of leads from local homeowners and property managers.

  • Improved Online Visibility: Stronger rankings for relevant local terms increased organic traffic and reduced reliance on third-party directories.

  • Stronger Brand Credibility: The polished design and customer testimonials helped build trust and reinforced their eco-conscious brand.

  • Marketing Flexibility: The new platform supports seasonal campaigns and digital marketing efforts including social media and local advertising.

By aligning their digital presence with their high-quality, customer-first approach, we helped Green Grid Gardening become more discoverable, more trusted, and ultimately more booked by the right clients.

Results

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