Plastering Website Case Study – Web Design for Local Trades in Leeds

The Opportunity

While Multiskim had built a solid reputation through word-of-mouth and consistent project delivery, they lacked an effective digital platform. The challenges they faced included:

• No central website for customers to view services, credentials, or past work.

• Difficulty generating consistent inbound leads online.

• Missed opportunities in local search due to limited SEO visibility.

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They needed a conversion-focused site that would not only represent the quality of their services but also bring in leads from search engines and social platforms.

The key challenges included:

We designed a professional, mobile-friendly website tailored to the plastering and rendering trade. 

Solution

• Local SEO Optimisation: Structured content and targeted keywords to help Multiskim appear in Leeds-based plastering searches.

• Service Pages: Dedicated content for internal plastering, rendering, and other specialist services, making it easier for potential clients to find exactly what they need.

• Project Showcase: Visual portfolio with before-and-after examples to highlight the team’s experience and craftsmanship.

• Lead Generation: Easy-to-use contact forms, integrated quote request functionality, and clear CTAs across all pages.

• Trust Elements: Testimonials and association logos to reinforce credibility and build customer confidence.

Key Solutions included:

The new website helped Multiskim take a major step forward in growing their online presence:

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• Improved Lead Flow: A noticeable increase in enquiries from Leeds and surrounding areas.

• Stronger Local Rankings: Multiskim now ranks for multiple “plastering in Leeds” keywords, helping them capture more local search traffic.

• Professional Brand Image: The modern website helps communicate professionalism and trust—essential in a competitive local service market.

• Digital Hub for Growth: The platform now acts as a base for future campaigns, including social media and paid ads.

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With a high-performing, SEO-optimised website in place, Multiskim is better positioned to dominate local searches and win more plastering projects across West Yorkshire.

Results