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Plastering & Rendering Website Case Study – Web Design for Tradespeople
Initiative Plastering: Building a Trusted Local Brand with a Professional Digital Presence
About the Client
Client: Initiative Plastering
Industry: Plastering & Rendering
Initiative Plastering is a skilled plastering and rendering business providing high-quality finishes for domestic and commercial properties. They approached us to help establish a reliable online presence that reflected their craftsmanship, built trust with potential clients, and supported consistent lead generation.
The Opportunity
In a competitive local trades market, Initiative Plastering needed a website that not only showcased their work but also positioned them as a trustworthy and experienced service provider. Their key challenges included:
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No existing website or digital home to showcase past projects or client testimonials.
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Relying heavily on word-of-mouth, limiting their ability to reach new customers online.
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Lack of visibility in local search results, making it hard to compete with more established companies.
To support sustainable growth and attract a broader customer base, they needed a polished, informative, and SEO-optimised website tailored to their local audience.
The key challenges included:
We designed and launched a responsive website that balanced strong branding with user-friendly functionality. Our key contributions included:
Solution
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Modern, Mobile-Friendly Design: Clean layout with easy navigation to reflect the quality and professionalism of their work.
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Service Breakdown: Dedicated pages for plastering and rendering, helping customers understand what’s offered and request quotes confidently.
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Visual Showcase: Integrated before-and-after project gallery to display craftsmanship and build trust.
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Calls-to-Action: Strategically placed CTAs on each page to encourage enquiries and quote requests.
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Local SEO Implementation: Included geo-targeted keywords, optimised metadata, and schema markup to improve rankings in local search results.
Key Solutions included:
The new website helped Initiative Plastering gain more visibility and attract higher-intent leads:
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Improved Lead Generation: Consistent flow of enquiries through the site’s contact forms.
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Better Local Visibility: Stronger presence in Google search results for terms like "plastering services" and "rendering in [location]".
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Stronger Trust and Credibility: Visitors praised the clarity and professionalism of the site, leading to higher engagement and referrals.
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Optimised for Growth: The website now acts as a central hub to support future marketing campaigns, including Google Ads and social media.
By creating a conversion-focused digital presence, we helped Initiative Plastering elevate its profile and generate a steady stream of local clients.
Results
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