Client: Proptific

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Industry: Property Investment

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Proptific is a property investment platform that connects investors with property developers to fund and manage projects. They approached us to help enhance their digital presence and create a platform that would instil trust and attract high-quality investors while streamlining the project listing process for developers.

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Opportunity

The property investment sector is competitive, with many platforms seeking to attract both investors and developers. Proptific needed to improve its online presence to stand out, offering an intuitive, seamless experience for users. The challenges included:

• An unclear user journey that made it difficult for investors to evaluate opportunities.

• A lack of trust-building elements that could help build credibility with potential investors.

• An underwhelming design that failed to convey Proptific’s professionalism and reliability.

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Proptific needed a polished, user-centric website to strengthen its position in the market and attract high-quality investors and developers.

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Solution

Our team designed and developed a streamlined, high-performing website that addressed Proptific’s needs. Key solutions included:

• User-Centric Design: A modern, intuitive layout that guided users effortlessly through the site and improved their overall experience.

• Structured Investment Listings: A well-organised display of investment opportunities, providing investors with key information to make informed decisions quickly.

• Trust-Building Elements: Integrated testimonials, security assurances, and a professional brand design to enhance credibility.

• Lead Generation & SEO Optimisation: Implemented SEO best practices and strategically placed calls-to-action to encourage sign-ups and improve organic traffic.

• Streamlined Property Developer Listings: A user-friendly system for developers to showcase their projects, ensuring better visibility and engagement with potential investors.

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Result

Following the website launch, Proptific saw significant improvements in user engagement and platform activity:

• Increased Investor Engagement: A noticeable rise in inquiries and sign-ups due to the improved user experience and clear investment listings.

• Higher Developer Participation: More property developers signed up and showcased their projects, benefiting from the platform’s user-friendly system.

• Enhanced Brand Credibility: The new website successfully positioned Proptific as a trusted, professional platform in the property investment sector, attracting both investors and developers.

• SEO & Traffic Growth: The SEO improvements led to higher organic rankings, driving more targeted traffic to the platform.

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By transforming Proptific’s digital presence, we helped them solidify their reputation in the property investment market and create a platform that fostered trust, engagement, and growth.