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Steelwork Website Case Study – Web Design for Welding & Fabrication Experts
Sterk Ltd: Creating a Strong Digital Identity for a Steelwork & Welding Business
About the Client
Client: Sterk Ltd
Industry: Steelwork & Welding
Sterk Ltd is a dynamic steelwork and welding company known for delivering reliable, high-quality fabrication and structural solutions for both residential and commercial projects. With their business rapidly expanding, they approached us to create a professional website that could match their growth, showcase their portfolio, and attract new enquiries from contractors and clients.
The Opportunity
Despite a growing reputation in the metalwork and fabrication space, Sterk lacked an online presence that matched the scale and quality of their work. Their main challenges included:
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No formal website to direct potential clients, leaving a gap in credibility and missed opportunities.
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Limited visibility in online search, making it hard to reach new project partners or domestic customers.
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No structured showcase of completed steelwork projects, certifications, or key services.
They needed a modern, branded platform to establish digital trust, attract new work, and help communicate their capabilities with clarity.
The key challenges included:
We delivered a clean, responsive website that reflects the professionalism and scope of Sterk’s operations.
Solution
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Modern Brand-Led Design: A clean and confident design style that positioned Sterk as a serious, high-quality metalwork contractor.
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Project Portfolio: Visual project pages and structured case studies to highlight the team’s capability and experience in welding and fabrication.
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Service Overview Pages: Informative breakdowns of structural steelwork, on-site welding, and custom fabrication services.
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Calls-to-Action: Contact buttons and quote request forms placed throughout the site to increase inbound leads.
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SEO Foundations: Keyword-targeted content and structured metadata to support future search engine visibility.
Key Solutions included:
With their new website, Sterk Ltd quickly saw results in the form of visibility and trust:
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Increased Enquiries: The site immediately began attracting inbound leads from contractors, architects, and builders.
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Professional Image: The new site gave Sterk credibility in a space where trust and reputation are vital.
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Scalable Platform: Their new website provides a flexible base to expand SEO efforts, run paid ads, or showcase future steelwork projects.
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Improved Client Confidence: Having a professional online presence now supports Sterk’s pitch process and sales conversations.
With a future-ready website and polished online identity, Sterk Ltd now has the tools to grow its footprint in the competitive steelwork and welding industry.
Results
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