What to Do After Launching a Website – Post‑Launch Checklist & How to Edit Your Wix Site

Launching a new website is an exciting milestone, but your work doesn’t end at the moment you hit “Publish.” In fact, the post-launch phase is critical for ensuring your site’s success.

From fine-tuning your site’s performance to promoting it across the web, there are several important steps to take once your site is live.

This article provides a comprehensive new website launch checklist for what to do after launching a website, and a handy Wix how-to guide on editing your site. Whether you’re a Wix user in the UK or anywhere else, these tips will help you maximize your website’s potential and keep it up-to-date for your visitors. Let’s dive in!

New Website Post-Launch Checklist: Essential Steps After Going Live

Even after a website goes live, there are many tasks you should tackle to polish your site and set the stage for growth. Use this post-launch checklist to cover all the bases of a successful website launch. Following a structured checklist ensures you don’t overlook any key item in the excitement of going live.

1. Test Your Site and Fix Any Issues

After launching, first inspect your website thoroughly for any problems. Click through every page and link to make sure everything works as expected. Verify that all links, buttons, and interactive widgets are functional and that your contact forms submit properly.

It’s also wise to review your site’s content for any typos or grammatical errors and ensure the design appears polished on all pages. Essentially, you want to catch and fix any broken links, missing images, or layout bugs immediately – there’s no point driving visitors to a site that doesn’t work as it should.

Don’t stop at just desktop testing. Check your site on mobile devices and different browsers to confirm it’s mobile-friendly and displays correctly for all users. Test your page loading speed as well, since a slow site can drive away new visitors. You can use tools like Pingdom, Google PageSpeed Insights, or Google’s Mobile-Friendly Test to evaluate your site’s speed and mobile compatibility. If any pages are sluggish or elements look misaligned on smaller screens, take time to optimize them now.

Finally, ensure your website meets basic accessibility standards so that all users, including those with disabilities, can navigate it. Run an accessibility scan (Wix offers an Accessibility Wizard that can automatically flag issues and guide you to resolve them) to catch things like missing alt text or low-contrast text. By thoroughly testing functionality, performance, and accessibility upfront, you’ll provide a smooth experience and great first impression to every visitor.

2. Set Up Analytics and Monitoring Tools

One of the very first things to do post-launch is integrate analytics tools so you can start collecting data on your site’s performance. Setting up Google Analytics (preferably the latest GA4) will allow you to track how many people visit your site, which pages are popular, and other useful metrics. Be sure to configure Analytics properly on your site and verify that it’s recording data correctly.

In addition to analytics, set up Google Search Console for your new site. This free tool lets you submit your sitemap to Google, monitor how your site appears in search results, and get alerted to any indexing issues or errors. Submitting your site to Search Console will help Google index your new pages faster so potential customers can find you via search.

Don’t forget to create a Google Business Profile (formerly Google My Business) if you have a business with a physical location or service area. This improves your local SEO presence by letting your site show up in Google Maps and local search results, and it enables customers to leave reviews. It’s an important step to enhance visibility, especially for UK businesses targeting local customers.

By getting analytics and Google’s webmaster tools in place right after launch, you’ll be equipped to monitor traffic, user behavior, and search performance from day one. These insights are invaluable for guiding your ongoing website improvements.

3. Back Up Your Website

With your site live and everything running smoothly, make sure you have a backup plan in place. Websites can be vulnerable to malware, hacks, or even simple human error that could undo your hard work. Fortunately, Wix and many hosting platforms offer automatic site backups or version history that make it simple to restore your site if something goes wrong. Take a moment to confirm that backups are enabled and up to date. For extra safety, you might manually back up critical content or periodically use the Site History feature in Wix to save restore points of your site.

If your platform doesn’t automatically back up, consider exporting your site data or duplicating your site (in Wix you can create a copy of your site) as a fallback. Having a recent backup means that even if you encounter a technical glitch or mistake, you can quickly recover your site without starting from scratch. It’s an easy but crucial post-launch step for your peace of mind.

4. Optimise On-Page SEO Fundamentals

A new website should be easy for search engines to crawl and understand. After launch, double-check your on-page SEO settings and fill in any gaps. Key tasks include writing unique meta titles and meta descriptions for each page, adding descriptive alt text to all images, and ensuring your content includes relevant keywords for your business. These basic SEO best practices help Google know what your pages are about so they can rank for the right search queries.

Also take this time to ensure your site is indexed properly. If you haven’t already, generate and submit an XML sitemap via Google Search Console so that all your pages are crawled. Wix users can take advantage of built-in SEO tools (like the Wix SEO Wiz) that guide you through optimizing your site’s SEO step by step. These tools can suggest improvements such as adjusting page titles, adding keywords, or improving page speed, which is also part of good SEO and user experience.

Remember that SEO is not a one-time task – you should plan to continually refine and add to your SEO efforts (more on that in the content and marketing steps below). But right after launch, get the fundamentals in place so your site has a solid foundation for search visibility. Ensuring your pages are optimized and accessible to search engines will help drive organic traffic over time.

5. Connect Your Custom Domain (if not done already)

If you launched your site on a temporary domain or a Wix free URL, you’ll want to connect your custom domain as soon as possible to establish your brand identity. Using your own domain (e.g. yourbusiness.com) looks professional and helps customers find you more easily. In Wix, you can connect a domain you’ve purchased by following a simple process in your dashboard. If your domain is managed elsewhere, you may choose to transfer it to Wix or point it to your new site’s servers – either way, make sure your live website is accessible via the domain name you plan to promote.

Connecting your domain also often goes hand-in-hand with setting up domain-based email addresses, configuring SSL (Wix provides SSL automatically for custom domains), and verifying your site with Google. These technical details might sound tedious, but they are important for professionalism and SEO. Once your domain is linked and displaying your site correctly, double-check that all pages load over HTTPS (secure protocol) and that there are no errors. This step ensures visitors can reach your site at the expected web address and that your launch is truly complete on the branding side.

6. Link to Your Social Media and Announce the Launch

Now that your site itself is solid, it’s time to get the word out. Start by connecting your website with your social media profiles. On Wix you can easily add a social bar or social icons that link to your business’s Facebook, Instagram, Twitter, LinkedIn, etc., so visitors can find and follow your pages. Adding these social links makes it convenient for your audience to engage with you on multiple channels and stay updated.

Next, make a splash by announcing your new website on social media and other outlets. Craft a few posts for the platforms where you have a presence, inviting people to check out your new site. For example, you might share a sneak peek of your homepage on Instagram Stories, post the link with a call-to-action on Facebook and Twitter, or even create a short launch video on TikTok. Encourage your followers to visit the site and share the news. As the Wix blog suggests, creating unique posts or stories to lead visitors to your new site is a smart way to drive traffic after launch. You can also leverage good old word-of-mouth by asking friends, family, or colleagues to share your site.

Don’t forget email marketing if you have an email list. Sending out a “We’ve launched our new website!” announcement to your subscribers can re-engage past customers or interested prospects. Highlight what’s new on the site (new features, products, or resources) and invite them to explore.

Between social media and email, your goal is to promote your site across all your channels now that it’s live. The more you spread the word, the more initial traffic and engagement you’ll generate. This kind of launch promotion can give your website a strong kickoff and even help with SEO (as increased traffic and social signals can indirectly benefit your search rankings).

7. Start Publishing Content (Blog Posts, Updates, etc.)

Launching the site is just the beginning of your content journey. To keep visitors coming back (and to attract new ones via search), plan to publish fresh content regularly. One of the best post-launch strategies is to start a blog on your site if you haven’t already. Blogging allows you to share useful information related to your business or industry, which can improve your SEO by targeting relevant keywords and showcasing your expertise. Each new blog post is a new page that can rank in search engines and draw organic traffic over time. Moreover, quality content helps engage your audience and builds trust in your brand.

Consider what topics would interest your target users – for example, how-to guides, industry insights, product updates, or case studies. Aim to post consistently (e.g. weekly or biweekly) so that your website stays active and up-to-date. Search engines favor sites that are regularly updated with fresh content, and visitors will have a reason to return if they know you post new articles or resources.

Additionally, keep your core pages updated as needed. If your business has news or you launch new products/services, update your site’s pages to reflect that. The key is to treat your website as an evolving platform. As one guide notes, your SEO efforts should not stop after launch – continuing to optimize and add content (like authoritative blog posts) is crucial for driving ongoing organic traffic. By developing a strong content strategy post-launch, you’ll improve your site’s search visibility and provide more value to your visitors.

8. Engage in Ongoing Marketing (SEO, Social Media & PPC)

Beyond initial launch announcements and content creation, you should have a plan for ongoing marketing to steadily grow your website’s reach. This includes continuing with SEO and social media, and potentially running paid advertising campaigns if appropriate.

On the SEO front, keep an eye on your site’s performance in search results. Use the data from Google Analytics and Search Console to identify opportunities – for example, which blog topics are bringing traffic, or which keywords you could target next. Building backlinks from other websites is another post-launch task that can boost your SEO authority over time. Consider reaching out for guest posts or local directory listings to get credible links pointing to your site.

For social media marketing, maintain an active presence and use your social channels to funnel traffic to your website. Don’t just post about your website; share genuinely useful or engaging content that resonates with your audience. Each social post can include a subtle call-to-action or link back to your site (such as a link to your latest blog post or product page). Authenticity is key – people respond better to brands that share stories or helpful info rather than constant sales pitches. Over time, building a loyal social media following can drive consistent referral traffic to your site.

You might also consider Pay-Per-Click (PPC) advertising or other paid campaigns once your site is live. PPC (like Google Ads or social media ads) can put your new website “front and center” in search results or feeds immediately, which is useful to gain traffic while your organic SEO is still growing. With PPC, you bid on keywords or audience segments and pay for each click to your site. It can be a quick way to get targeted visitors, and if done well, it offers a solid return on investment. Even a modest budget aimed at your key audience (for example, local customers in the UK, or users searching for specific products you offer) can jumpstart your website traffic after launch.

Whatever marketing channels you choose, the important thing is to stay proactive in promoting and improving your website. The launch isn’t a one-time event – it’s the start of an ongoing effort to grow your online presence. Set clear goals (e.g. increase traffic by X%, generate Y leads per month) and regularly evaluate how your strategies are performing. With consistent SEO work, active social engagement, and possibly some paid advertising, you’ll steadily build momentum and invite more users to discover your new website.

9. Plan for Maintenance and Continuous Improvement

Lastly, make sure you have a website maintenance plan moving forward. A newly launched site can quickly become outdated or accumulate issues if not tended to. Create a schedule for routinely checking and updating various aspects of your site. For example, you might plan to review your site monthly (or at least quarterly) to do the following:

• Update content – Refresh any outdated information, add new portfolio items or testimonials, update pricing or menus if applicable, etc.

• Check for broken links or errors – Links can break as you update pages or if external resources move. Use tools or Wix’s built-in SEO checks to scan for broken links periodically. Also ensure forms and interactive features remain functional by testing them occasionally.

• Analyze performance – Look at your analytics to spot any traffic drops or high bounce rates which could indicate a problem. Also monitor page speed and load times since software updates or added content might affect performance over time.

• Security and backups – Although Wix handles security and SSL, stay aware of any platform updates or alerts. If you use third-party plugins or custom code, ensure they stay updated to prevent vulnerabilities. Continue to keep backups so you can restore the site if needed.

• Design and UX – Every so often, review your site’s design and user experience with fresh eyes (or ask a friend for feedback). Tweak the design if certain elements aren’t working or consider a redesign after a couple of years to keep the site modern. Also verify that your site remains mobile-friendly as new device formats emerge.

By outlining a maintenance plan, you ensure your site stays up-to-date, secure, and optimized in the long run. Regular maintenance is critical for sustaining the success of your website after the initial launch hype. It will help you catch issues early, continuously improve the site, and ultimately provide a better experience for your users. Remember, a website is never truly “finished” – treating it as an ongoing project is the best way to maximize its impact.

(Now that we’ve covered what to do after launching your website, let’s shift to the second part of our guide: how to edit and update your Wix website post-launch. One big advantage of Wix for UK users and others is its ease of editing – you don’t need any coding skills to make changes. In the next section, we’ll walk through the basics of editing your Wix site so you can keep your content fresh.)

How to Edit Your Wix Website After Launch

One of the great things about Wix as a website platform is how user-friendly it is to edit your site at any time. You can make changes to text, images, pages, and design in just a few clicks using Wix’s intuitive visual editor. After launching your website, you’ll likely find tweaks or updates you want to implement – maybe you caught a typo, want to swap in a new photo, or need to add a new page. This how-to guide will help you confidently navigate editing your Wix site post-launch.

Before you begin: Any changes you make in the Wix Editor won’t be visible to the public until you hit Publish again, so you can safely edit and experiment without worrying about breaking the live site. Also, Wix automatically saves your work as you go (and you can manually save too), so your progress won’t be lost. Now, let’s go through the key steps for editing your Wix website.

Accessing the Wix Editor

To edit your site, you first need to open the Wix Editor interface. Log in to your Wix account and go to your site’s dashboard. From the dashboard, select the website you want to update (if you have multiple sites) and click “Edit Site.” This will launch the Wix Editor in your browser. (If it’s the first time you’re editing a particular site, the button might say “Design Site” – which is essentially the same thing.)

Once the Editor loads, you’ll see your website in a WYSIWYG (What You See Is What You Get) editing screen, meaning you can click on elements right on the page to select and modify them. The left-hand toolbar is where you’ll find most options: Menus & Pages, Site Design, Add Elements, and other tools for making changes. Think of the Wix Editor as your control panel for the entire website – from here you can change content, rearrange layouts, and access settings. Navigating it is simple, and next we’ll cover some common edits step by step.

Editing Text on Your Wix Site

Updating textual content in Wix is very straightforward. To edit any text on your site (such as headings, paragraphs, or descriptions), enter the Editor and follow these basic steps:

1. Click on the text element you want to change. A text toolbar should appear, and the text box will be highlighted.

2. Click the “Edit Text” button that appears (usually near the element or at the top of the editor).

3. Your existing text will now be editable. Type your new text or paste in content to replace the old text. You can format it using the text editing toolbar (change font, size, color, alignment, etc., similar to a word processor).

4. Once you’ve made the change, simply click outside the text box or press Enter to apply it. The new text will show up on the page instantly in the Editor view.

   
   

For example, if you noticed a typo in a paragraph on your About Us page, you would navigate to that page in the Editor, click the text box containing the typo, hit “Edit Text,” and fix the spelling. It’s that easy. You can repeat this for any textual content on any page.

Wix imposes virtually no limit on how often you can edit your text, so feel free to keep refining your wording. Just remember that changes won’t go live on your published site until you hit Publish (more on saving and publishing in a bit). Using the Editor’s text tools, you can also add new text elements via the Add panel if needed – for instance, to insert a new text box or a title, but the basics of editing existing text are as described above. Keeping your website copy up-to-date is important, and Wix makes it a quick task.

Changing Images and Media

Need to swap out an image on your site or add a new one? With Wix, changing images is also a point-and-click process. Here’s how you can edit images on your Wix website:

• Click on the image you want to change. This will bring up a small menu or replace option near the image.

• Click the “Change Image” button (sometimes represented by an icon of a photo or the word "Change Image"). This opens the Media Manager, where you can select what to display in that spot.

• In the Media Manager, you have options to upload a new image from your computer, choose from your existing images in the Wix library, or even select free stock images provided by Wix. Upload or pick the image you want to use.

• Once selected, the new image will replace the old one on your page. You can then resize or reposition it as needed by dragging the corners of the image or moving it around within the Editor.

For example, suppose your homepage has a hero image and you have a new, better photo to use. You’d click the current hero image in the Editor, hit “Change Image,” then upload your new photo and select it. The Editor will update the image on the page. It’s a good idea to fill in the alt text for the new image (you can do this in the Media Manager or by clicking “Settings” on the image) to maintain accessibility and SEO.

Similarly, you can change other media like background images or gallery photos in Wix using the change/replace options. The process is very user-friendly – essentially point, click, and choose the new media. After replacing images, always preview the page to ensure it looks good, as different images might need slight layout adjustments (for instance, you might need to crop or center them). Wix’s drag-and-drop interface makes it simple to get your images looking just right.

Updating Your Site’s Design (Colors, Styles, and Layout)

Aside from editing text and images, you might want to tweak the overall design or style of your site post-launch. Perhaps you want to try a different color scheme, update your font styles, or rearrange sections on a page. Wix provides a Site Design panel that lets you adjust your site’s theme and global design settings easily. To use it, click on the Site Design icon (often a paintbrush icon) in the left toolbar of the Editor. From there you can modify things like:

• Site Theme: Change the default colors and text styles that apply across your site. For example, you could update your brand color and see it reflected in buttons or headings globally.

• Page Background: Change the background of your pages (a solid color, image, or even video background) to give a new look or highlight certain sections.

• Fonts: Adjust the font sets used for headings and paragraphs site-wide to refresh your typography.

If you want to experiment with layout changes, Wix’s editor allows you to drag and drop elements to new positions. You can move sections up or down, resize columns, or add new content blocks. For example, you might move a testimonial section higher on the homepage or add a new strip to promote a special offer. All of this can be done visually by dragging elements in the Editor (just be mindful of alignment guides that help keep your design neat).

When making significant style or layout changes, a good practice is to use the Preview function to see how the site looks with the new design before publishing. Also, remember major design overhauls can affect your mobile layout, so always check the mobile view (next section) after adjusting design on desktop for consistency. Wix’s flexibility means you can give your live site a design “refresh” any time you like without rebuilding from scratch – just a few clicks to update colors or reposition content, and you have a revised look and feel.

Adding or Removing Pages (Site Menu Updates)

After launch, you may realize you need to add new pages (for example, a new Services page or a landing page for a promotion) or perhaps remove/rename some initial pages. Wix makes managing your site’s pages very simple through the Menus & Pages tool:

• In the Editor’s left toolbar, click Menus & Pages. This brings up a list of all the pages on your site.

• To add a new page, click the “+ Add Page” button. Give the page a name, and it will be created and added to your navigation menu automatically. You can then design the new page like any other by adding elements to it.

• To rename a page, select it from the list and click the settings (⋯) or simply double-click the name to edit it. Changing the page name here will update it on the menu.

• To reorder pages (change your menu order or hierarchy), just drag and drop the page names in the list to the desired order. You can also nest pages under others to create dropdown sub-menus (for example, under a main “Products” page you could have sub-pages for each product category).

• To hide a page from the menu (without deleting it), you can toggle the visibility in the page settings. This is useful for landing pages or thank-you pages that you want accessible via link but not listed in navigation.

If you need to delete a page, there’s an option for that in the page’s settings menu as well – though use caution, as deleting is permanent (you could also simply hide a page if you may need it later). Wix will often warn you if a deleted page was linked somewhere so you can remove those links.

Managing pages lets your website grow and evolve. For instance, if your business adds a new service, you can add a “Services” page detailing it. Or during a seasonal campaign, you might add a temporary page and later remove it. After launch, keep an eye on your site structure and don’t hesitate to reorganize pages for better user flow. Just be careful: if you rename or remove pages that were live, make sure to update any links (and consider setting up 301 redirects for deleted pages to avoid visitors hitting 404 errors). But overall, Wix’s page management is very convenient and ensures your site map can be adjusted on the fly to suit your content need.

Using the Mobile Editor for Smartphone Views

Given the importance of mobile traffic, you’ll want to make sure any edits you do also result in a good mobile version of your site. Wix provides a dedicated Mobile Editor that lets you fine-tune how your site appears on mobile devices without affecting the desktop design. You can toggle to the mobile view by clicking the mobile icon (📱) at the top of the Editor.

In mobile view, you’ll see your site in a phone layout. Wix automatically creates a mobile-friendly layout of your content, but after making changes on desktop, check here to ensure everything still looks polished. You can rearrange or hide certain elements on mobile for a cleaner look – for example, some sections that are side-by-side on desktop will stack vertically on mobile. You might need to adjust spacing, font sizes, or image sizes so that the page isn’t too crowded on a small screen. Wix allows you to hide elements on mobile that might not be mobile-appropriate (like a wide table or an autoplay video) without removing them from the desktop site.

The key point is that edits in mobile view won’t affect the desktop site design. This means you have flexibility to optimize the user experience for each. Always preview your site on an actual phone as well if possible, because that gives the most accurate sense of user experience. After launching your site, it’s smart to spend a bit of time in the mobile editor ensuring navigation menus, text, and images are all easy to scroll and view on a phone. With Wix’s tools, you can achieve a seamless mobile experience by making a few adjustments (such as increasing a font size or improving button placement) in the mobile editor. This way, your site will shine for mobile visitors, who often make up a large portion of web traffic.

Saving and Publishing Your Changes

As you make edits on Wix, remember to save your work frequently. The Editor will auto-save periodically, but clicking the Save button (top right corner) is a good habit, especially before you preview or switch modes. Saving ensures you don’t lose any changes if your browser refreshes or if you accidentally close the tab.

When you are satisfied with the edits you’ve made and have previewed the site to double-check everything, the final step is to publish the updates. Click the Publish button (also top right) to push your changes to the live website. If you don’t publish, your site visitors will still see the old version, so this step is crucial. Publishing in Wix is instantaneous – within seconds, your changes go live at your website’s URL.

It’s worth noting that you can publish your site as often as needed. Some people make and publish small updates daily, which is perfectly fine. Just keep in mind that any published change is what all visitors will see, so it’s wise to use Preview to catch any mistakes before that point. If you ever publish a change and then regret it, Wix has a Site History feature where you can roll back to a previous version of your site if necessary.

A good practice after publishing is to do a quick run-through of your live site (maybe in an incognito browser or on a different device) to ensure the changes are displaying correctly for real visitors. Clear your browser cache if you don’t see the update immediately. By republishing your site after every batch of edits, you keep your live content current. And with that, you’ve mastered the basics of editing your Wix website!

Conclusion

Launching a website is a big achievement, but it’s what comes after launch that truly determines your site’s success. By following a thorough new website checklist, you can systematically handle all the important post-launch tasks – from technical checks and SEO setup to marketing and content planning – that set the foundation for a strong online presence. At the same time, knowing how to edit your Wix site empowers you to keep your website fresh and effective. Wix’s user-friendly editor makes it easy for anyone to update content, add new pages, and continuously improve their site’s design and functionality.

In summary, treat your website as a dynamic and evolving project. Immediately after going live, spend time to fine-tune your site and promote it using the steps we discussed: test everything, get your analytics and SEO in order, connect with your audience via social media and content, and keep pushing your site out there. Going forward, regularly update your site through the Wix editor – whether it’s posting a new blog, swapping in seasonal images, or adding a new feature page – to ensure your site stays relevant and engaging. With vigilant post-launch action and the ability to easily edit your site, you’ll help your new website not only launch successfully but continue to grow and deliver value to your business over the long term. Here’s to your website’s thriving future!

Sources:

1. Wix Blog – “Website launch checklist: 50 essential things to do before (and after) publishing”

2. Amay Digital – “What to do after launching a website: 9 steps to inviting, retaining, and sustaining new users”

3. Elfsight – “How to Update Wix Website – Step-by-Step Guide”

4. Wix Support – “Accessing Your Editor” (Wix Help Center); “Wix Editor: Adding and Editing Text”; “Wix Editor: Getting Started”