Google Ads & PPC

Review your marketing when lead quality, enquiry levels, costs, capacity or business priorities change—not simply because a campaign has been running for a set period.

Going live is the start of the review process, not the point at which a PPC campaign can be left alone. Here is what a trade business should expect to be checked, measured and improved.

A high click count does not necessarily mean a PPC campaign is working. Here are the warning signs to check when paid traffic is not producing calls or form enquiries.

A PPC campaign should not be paused simply because one week was quiet. Review it when the data shows a problem, and pause it quickly when spend is continuing without reliable tracking, suitable leads or the ability to take on work.

A PPC campaign can bring visitors to a trade business, but the landing page still has to turn relevant enquiries into calls or form submissions. Here is what to check before launch.